Making product discovery easy
To create a seamless experience for pet parents regardless of what device they are using and to organize the information for easier discovery by users.
Pet parents in California looking at the mobile website
User Interviews • Guerrilla Usability Testing • Competitive Analysis • SWOT Analysis
UX/UI Designer
2 UX/UI Designers
Pet Food Express is a local San Francisco Bay Area business, with a couple of locations in Southern California. They are known for providing quality products for pets including their self-service pet wash. They have a history of supporting the communities that they are part of and only carry products that the owners, Michael and Mark, will 100% stand behind.
Currently, their website is mostly a source of resources and they are slowly expanding their business presence online - starting with the San Francisco market. Their mobile website is different from their desktop website, causing confusion for users.
*I am not affiliated with Pet Food Express in any way. This was a concept project to improve their current mobile website.
Primary areas that needed improvement:
• Store locator feature
• Filter/sort feature
• Information architecture and typography
• Scannability and layout of various pages
• Product finder experience
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Pages were text heavy, had poor visual hierarch, and low scannability and readability
This project really allowed me to take a resource heavy site and get it prepared to be an e-commerce site as Pet Food Express continues to expand.
I also had a chance to really dive into Sketch and expand my abilities with this tool - including creating libraries for my partner and I to utilize and keep consistency.
• Conduct usability test with the redesign to determine what iterations still need to be made
• Transfer the mobile website design onto the desktop
• Implement a section on the product page detailing why Mark and Michael has chosen that specific brand to be available in their stores